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Monthly Archive for: ‘June, 2013’

Use Social Listening for Quick Feedback

The power of social media is not only in creating conversations but also to gain insight or feedback from customers about your company, products or services. As a customer intelligence tool, social listening feedback can be consistent with traditional research. As with traditional person-to-person research, you’ll want to filter the extreme comments and focus on the common themes.  I am …

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Where will you go this summer?

Memorial Day is the traditional kick off to summer. Where will you go and what has helped you decide? Travel and tourism ads have caught my attention recently. Some ads are sponsored at the state level; others cover a region and still others focus on a specific city or destination. At the heart of every travel and tourism campaign is …

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