Monthly Archive for: ‘April, 2014’

What to do when your marketing tactics are not working

Recently, Social Media Examiner posted an excellent article written by Eric Siu, CEO of Single Grain, titled “What To Do When Social Media is Not Working for Your Business”. I wanted to share it. The article is specific to social media but is based on the broad concepts of successful marketing communications strategy. So, whether you are using an integrated …

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How to Ensure Strategic Plan Success

Once a Strategic Plan is completed, it is often challenging to make sure it is used and not just checked off the to do list until the next planning cycle.  Here are some important ways to ensure your Strategic Plan becomes an important part of your organization. Make sure ownership resides at the top of the organization. This means the …

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