Arlington’s expertise is in positioning organizations and their services to optimize their market opportunity. The focus is on results by defining goals and objectives based on the vision of the organization.
External factors impact every organization and with today’s technology and the evolving economy, assessing and planning is more important to your organization’s success than ever before.
What Are Your Challenges?
- Expanding beyond your current market area
- Changing or fine-tuning the direction of your business or organization
- Introducing a new product
- Marketing results that are falling short of our goals
- Lagging sales due to the languishing economy
- A business model that’s not changed in a decade
We find these issues very common among our clients. So, we focus on creating tailored solutions to address these and other business challenges.
The Heart of the Matter
Developing a clear and compelling strategy for change and growth begins with our relationship with each of our clients. We start by listening; asking lots of questions, more listening and doing our homework. If the situation requires, Arlington can also conduct market research.
Once the layers are peeled back and we understand the heart of your organization, we then work together to strategically develop a plan to increase your success.
Experience is Priceless
Years of experience make a difference. There are some lessons, which only experience can teach. It’s difficult, if not impossible, to put a price on its value. Arlington’s depth of experience working in both the private and public sector, guarantees clients access to every resource that can contribute to a winning solution.
Arlington works with established, proven partners – experts in their field, including market research, design, social media, public relations, video production, photography and event planning.
We bring all our resources to bear in order to deliver solutions that achieve results.
Our clients represent a variety of industries in Michigan, Ohio and Kentucky, including technology, manufacturing, engineering/architecture, healthcare, higher education, and municipalities, as well as non-profit organizations.
Betsy DeLage launched Arlington Business Solutions in 2007, in Dearborn, Michigan, and has established herself as one of the most versatile and sought after marketing and strategic planning consultants for small to medium-sized businesses and non-profits in Michigan, Ohio and Kentucky.
Credible, seasoned, and accomplished, her thirty years of experience in marketing communications and strategic planning has garnered game-changing results for clients in a variety of industries, including financial services, retail (K-Mart, FTD), telecommunications (MCI), automotive (Ford, Chrysler), advertising (J. Walter Thompson), technology (IBM, Hewlett Packard, 3Com Systems), insurance (AAA), education, municipalities and non-profits .
Betsy championed the Cincinnati American Marketing Association’s Non-Profit Shared Interest Group, bringing together non-profit administrators and thought leaders in fundraising, social media, and content marketing for monthly discussions. A former president of Direct Marketing Association of Detroit who also sat on their Board for eight years, she currently serves on the Board of Directors of the Sharonville Chamber of Commerce and the Advisory Committee for the Workforce Development Center at Cincinnati State Technical and Community College.
Betsy is a frequent local and regional speaker at business and non-profit conferences.
…strategic planning and effective strategic marketing communications begin with the organization’s vision. Without one, there is nothing to market. With a shared vision, the sky’s the limit!
…if people are involved in the planning process and in the decision-making, they become owners of the plan and are empowered to achieve success for the organization.