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Author Archive for: ‘bdelage’

What to do when your marketing tactics are not working

Recently, Social Media Examiner posted an excellent article written by Eric Siu, CEO of Single Grain, titled “What To Do When Social Media is Not Working for Your Business”. I wanted to share it. The article is specific to social media but is based on the broad concepts of successful marketing communications strategy. So, whether you are using an integrated …

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How to Ensure Strategic Plan Success

Once a Strategic Plan is completed, it is often challenging to make sure it is used and not just checked off the to do list until the next planning cycle.  Here are some important ways to ensure your Strategic Plan becomes an important part of your organization. Make sure ownership resides at the top of the organization. This means the …

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What is a strategic plan?

A strategic plan is a formal written document that identifies and describes specific objectives of an organization and how that organization will achieve those objectives. A strategic plan is not something you write on your own in an afternoon and then share with others. Rather it should involve a series of meetings (depending on the size of the organization) and …

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History of Integrated Marketing Communications

The term Integrated Marketing Communications was first coined in 1989. Since that era, marketing communications has shifted from a dominance of advertising. The American Association of Advertising Associations (4 A’s) defined IMC as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.” At that …

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Best Advertising Slogans

What do “Just do it.”, “Good to the last drop,“ and “Got Milk?” have in common? They are some of the best advertising slogans of all time… or at least my favorites. What makes an advertising slogan the best? The best advertising slogans are the ones that describe what a brand or a company stands for in a short, memorable …

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Use Social Listening for Quick Feedback

The power of social media is not only in creating conversations but also to gain insight or feedback from customers about your company, products or services. As a customer intelligence tool, social listening feedback can be consistent with traditional research. As with traditional person-to-person research, you’ll want to filter the extreme comments and focus on the common themes.  I am …

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Where will you go this summer?

Memorial Day is the traditional kick off to summer. Where will you go and what has helped you decide? Travel and tourism ads have caught my attention recently. Some ads are sponsored at the state level; others cover a region and still others focus on a specific city or destination. At the heart of every travel and tourism campaign is …

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