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Best Advertising Slogans

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What do “Just do it.”, “Good to the last drop,“ and “Got Milk?” have in common? They are some of the best advertising slogans of all time… or at least my favorites.

What makes an advertising slogan the best? The best advertising slogans are the ones that describe what a brand or a company stands for in a short, memorable phrase. The phrase is something that sticks in the consumers mind and helps the product stand out. Many slogans have evolved into advertising jingles or have developed a broader meaning than originally intended. As an example, Morton Salt’s “When it rains, it pours” originally meant that the salt would still pour easily when it was humid.

This post deals with print advertising slogans and is my unscientific list of the 20 most memorable American slogans, beginning almost a century ago, The list is in chronological order.

Did I miss any of your favorites?

The 20 Best Advertising Slogans of all Time

“When it rains, it pours” – Morton Salt, 1914
“Good to the last drop” – Maxwell House, 1926
“Breakfast of champions” – General Mills’ Wheaties, 1935
“Diamonds are forever” – DeBeers, 1948
“You’re in good hands with Allstate.” – Allstate, 1950
“M&M melt in your mouth, not in your hand” – M&M candies, 1954
“They’re G-R-R-R-Eat!” – Kellogg’s Frosted Flakes, c 1955
“With a name like Smuckers….it has to be good” – Smuckers, mid-1950’s
“It takes a licking and keeps on ticking.” – Timex Corporation, 1956
“We try harder” – Avis, 1962
“Don’t leave home without it” – American Express, 1975
“Tastes great, less filling” – Miller Lite, 1974
“We bring good things to life” – General Electric, 1979
“Where’s the beef?” – Wendy’s, 1984
“Just do it” – Nike, 1988
“Nothing Outlasts the Energizer. It Keeps Going, and Going…” – Energizer, 1989
“Beef. It’s what’s for dinner.” – The National Cattlemen’s Beef Association, 1992
“Got Milk?” – California Milk Processor Board, 1993
“You can do it. We can help.” The Home Depot, 1993
“What happens here, stays here.” – Las Vegas Convention and Visitor Authority, 2003

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