All Posts Tagged Tag: ‘IMC’

What to do when your marketing tactics are not working

Recently, Social Media Examiner posted an excellent article written by Eric Siu, CEO of Single Grain, titled “What To Do When Social Media is Not Working for Your Business”. I wanted to share it. The article is specific to social media but is based on the broad concepts of successful marketing communications strategy. So, whether you are using an integrated …

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History of Integrated Marketing Communications

The term Integrated Marketing Communications was first coined in 1989. Since that era, marketing communications has shifted from a dominance of advertising. The American Association of Advertising Associations (4 A’s) defined IMC as “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.” At that …

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