All Posts Tagged Tag: ‘track and measure’

What to do when your marketing tactics are not working

Recently, Social Media Examiner posted an excellent article written by Eric Siu, CEO of Single Grain, titled “What To Do When Social Media is Not Working for Your Business”. I wanted to share it. The article is specific to social media but is based on the broad concepts of successful marketing communications strategy. So, whether you are using an integrated …

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