Case Studies

"Small opportunities are often the beginning of great enterprises." --Demosthenes

Arlington turns challenges into opportunities for its clients.    When market performance issues at these organizations needed a fresh perspective and renewed vision, they came to Arlington for solutions.  Here are a few of our shared success stories.  It was an honor and a privilege to work with all of these clients.

Municipality/City

The Challenge:

After weathering the Great Recession, this municipality and previous Arlington client, needed guidance in updating their Five Year Strategic Plan with a focus consistent with new economic realities.

The Issues:

  • Move beyond “crisis management” and once again be proactive.
  • Finalize and implement plans for additional services.
  • Attain success in all areas despite reduced budgets and less grant funding.

The Arlington Approach:

  • Surveyed residents asking for their input on current and proposed services and comparing data from the previous survey.
  • Facilitated a multi-day planning session with elected officials, City leaders, key City employees and other stakeholders to discuss the state of the City and develop a comprehensive plan for the future.
  • Working collaboratively, developed the detailed Strategic Plan.

The Result:

  • Both short and long term strategic plans were developed consistent with budgets.
  • The comprehensive process resulted in complete agreement on city priorities.
  • Unprecedented collaboration among elected officials, staff and city supporters resulted in a more integrated plan reflecting the unique culture of the city.

 

 Hospital/University Collaboration

The Challenge:

Three separate organizations with a similar mission of serving families with special needs children had joined forces. While remaining autonomous, the organizations faced challenges along the way to reaching consensus on priorities, budgets, and a new future for the collaboration organization.

The Issues:

  • Three separate funding sources, management systems, goals, success measures and deadlines, as well as different cultures and work styles.
  • For the previous Arlington client, everything was a priority…where should the organizations start and how do they make progress.

The Arlington Approach:

  • Facilitated multiple-day planning session with the organizations’ leadership to align their vision with goals and priorities.
  •  Worked closely and collaboratively with leadership to reach consensus on a new strategic plan.
  • Organized the plan based on goals and deadlines.

The Results:

  • The focus, commitment and willingness to compromise, forged mutual respect and trust among the organization’s leadership.
  • Priorities were aligned with the budget and the needs of the clients.
  • The successful process demonstrated good stewardship to financial supporters and improved services for clients.
  • The collaboration renewed the passion and commitment of all stakeholders.

 

 A Coaching Practice

The Challenge:

This client wanted to evolve their practice from a franchise to sole ownership, which required a head-to-toe branding campaign and integrated marketing communications plan in order to meet forecasted revenue.

The Issues: 

  • Maintain current and future client base by minimizing the disruption of the new business model.
  • Rebrand the business name consistent with the market segment and niche.
  • Accelerate launch efforts to maximize revenue opportunities.

The Arlington Approach: 

  • Conducted research to determine business strengths and opportunities.
  • Facilitated strategy sessions to retarget and brand the sole proprietorship.
  • Developed an integrated marketing plan with website, traditional and social media components.

The Results:

  • New business brand positioning elements were developed and implemented reflecting the owner’s expertise and focus.
  • Increased revenue resulted from a clearer and simpler brand message.
  • Blog post “open” rates were higher than average; more repeat visitors read posts and added comments.
  • New brand identity resonated positively with new and prospective clients supporting the goals of reaching higher-level clients.

 

 The Non-Profit Organization

The Challenge:

Marketing activities and support for this organization had lapsed.  Events were planned and executed without a marketing plan and were falling short of projected revenue goals.  The organization had no paid staff and was entirely volunteer-run.

The Issues:

  • No marketing plan in place to identify and support events, generate revenue or fulfill the mission of the organization.
  • Run by volunteers, roles and responsibilities were not defined.

The Arlington Approach: 

  •  Facilitated a collaborative working session successfully defining goals and objectives.
  • Developed a marketing plan after identifying the most mission-focused, productive and cost-effective activities for the organization. Guided implementation of the new plan.

The Result:

  • Social media results (followers, friends) are up 45% year to year.
  • Awareness of the organization had spread worldwide.
  • Event participation had increased by 15% year to year; revenue had increased by 20%.
  • Volunteers and committees continued to grow.